Driving Campaign Strategy and Orchestration with Adobe Workfront
A key component of any Martech Spine © is the strategic marketing work management platform used to plan and coordinate marketing projects, and how it integrates with and compliments the other key technologies you use to execute marketing campaigns. The orchestration of these technologies is vital for seamless campaign execution and long-term success.
Adobe Workfront is a leading work management platform that sits within the Adobe Experience Cloud suite. Over the past 12 months, the platform has had a number of significant product developments to both the front-end user interface and back-end capabilities, with a particular focus on integrations, reinforcing its integral role in your campaign strategy.
At Clevertouch, we use Workfront for marketing campaign planning, resource allocation, project management and delivery – for both client projects and our own marketing campaign execution – utilising the powerful integration possibilities it offers to connect to a range of other complimentary technologies, such as Marketing Automation.
Having supported the likes of Arthur D.Little and The Jackson Laboratory with Workfront optimisation projects and enablement plans, we’re delighted to invite you to this in-person event to share best practices, top tips and practical advice on optimising Workfront for maximum marketing performance, unlocking its full capabilities.
Join us on Thursday 13th March where we will cover:
- The key benefits and capabilities of Workfront and how we to set it up for success for effective campaign orchestration – why and where would you use it over any other work management platform?
- Creating meaningful integrations between Workfront and the other marketing platforms you use
- Driving Workfront adoption through a role-based approach to user training and advocacy
Who should attend?
Marketers from organisations that are considering, or already using, Workfront, and are keen to learn about maximising the way you use it through strategic implementation, integrations and enablement.
Places are very limited, register now to secure your place.
We look forward to seeing you there!
Agenda
An introduction to today's event from Clevertouch's Head of Adobe Practice , Mark Wallman.
Louise Cranfield, certified Workfront Core Developer shares the platforms capabilities and how it can answer some of your business challenges.
At Clevertouch, we use Workfront for our own marketing campaign planning, management & delivery, leveraging its robust integration capabilities to enhance our marketing operations and improve efficiency. Chloe Martin, our Workfront Core Developer Expert, will share insights from our own Workfront implementation project, as well as how our client Workfront optimisation support helped Arthur D. Little and The Jackson Laboratory achieve more efficient campaign delivery for their businesses.
In this session, Dan Dommett, Senior Consultant at Clevertouch, gives an in-platform demo to showcase how Workfront connects with Marketing Automation platforms to maxmise the efficency and speed at which you can setup, plan and execute marketing campaigns.
Clevertouch's Director of Research, Enablement, Chris Fowler, shares how to craft a meaningful enablement plan with your platform users in mind, ensuring succesful campaign execution post-integration.
We are delighted to be joined by Mishika Narula from Adobe who will be sharing an overview of the Workfront Roadmap and more.
An opportunity to ask our experts your Workfront questions.
Louise Cranfield Director of Strategy & Project Management (Adobe Workfront Core Developer)
Clevertouch Consulting
Chloe Martin Strategic Project Manager (Adobe Workfront Core Developer Expert)
Clevertouch Consulting
Mark Wallman Head of Adobe Practice (Adobe Sales Accredited Workfront)
Clevertouch Consulting
Mishika Narula Adobe Partner - Senior Product Marketing Manager, Workfront
Adobe