Marketo’s Marketing Suspended functionality for communication management
Being able to easily control and manage the suppression of contact records from receiving communications reduces risk and process, and creates a uniform approach to communication management.
A system field within Marketo called ‘Marketing Suspended’ – through using Smart Campaigns –automatically supresses records from receiving certain or all communication types depending on pre-defined criteria.
There are 2 common uses:
- Lead Management
When records pass through certain stages of a pre-defined Lead Management process, it may not be appropriate for Marketing to continue to communicate to them.
- Preference centre
Besides being able to alter preferences, the Marketing Suspended function allows individuals to set cool off periods from when they receive communications. Within the flow of a Smart Campaign, you can automatically suspend and unsuspend the record.