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Date - Tuesday 4th July 2017
Location - London Stock Exchange

From Marketing Automation to the Marketing Technology Stack

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Event Overview

The marketing technology landscape has grown by over 2300% in the past 5 years. From 150 marketing technology vendors in 2011 to over 3,800 in 2016, it’s no wonder marketers feel daunted when embarking on their marketing technology journey.

It’s so important that the marketing function has a solid marketing technology ‘spine’ before embracing wider marketing technology vendors. Without this foundation, additional technology can quickly become a cluster of disparate systems lacking synergy, ultimately leading to failure.

This event will provide:

  • A clear understanding of the marketing technology ‘spine’
  • Advice and guidance to make your marketing technology stack work for you
  • Lessons learnt when building a marketing technology stack

Supported by:
Marketo logo

Tuesday 4th July,  08.30 – 12:00

Event Agenda

08:30 - 09:15

Registration: Breakfast and network

09:15 - 09:30

A warm welcome from CleverTouch and introduction to Marketing Automation to the Marketing Technology Stack – CleverTouch Marketing

09:30 - 10:00

The ‘Marketing Technology Spine’ and its importance to the marketing technology stack – CleverTouch Marketing

10:00 - 10:30

Supporting the entire Marketing Technology Spine with video and interactive content – BrightTALK

10:30 - 10:45

Break: Refreshments

10:45 - 11:15

Implementing a successful Marketing Technology Stack – lessons learnt – Speaker TBC

11:15 - 11:45

Wrap up, conclusion and the marketing technology vendors you should be looking at in 2017

Location & Travel

London Stock Exchange

Register now to secure your place!