From Marketing Automation to the Marketing Technology StackRegister Now
The marketing technology landscape has grown by over 2300% in the past 5 years. From 150 marketing technology vendors in 2011 to over 3,800 in 2016, it’s no wonder marketers feel daunted when embarking on their marketing technology journey.
It’s so important that the marketing function has a solid marketing technology ‘spine’ before embracing wider marketing technology vendors. Without this foundation, additional technology can quickly become a cluster of disparate systems lacking synergy, ultimately leading to failure.
This event will provide:
- A clear understanding of the marketing technology ‘spine’
- Advice and guidance to make your marketing technology stack work for you
- Lessons learnt when building a marketing technology stack
Tuesday 4th July, 08.30 – 12:00