From Marketing Automation to the Marketing Technology Stack
According to Chief MarTech, the marketing technology landscape of vendors has grown by over 3233% in the past 6 years. From 150 marketing technology vendors in 2011 to 5,000 in 2017, it’s no wonder marketers feel confused when embarking on their marketing technology journey.
This event will provide:
- An understanding of the importance of the marketing technology ‘spine’
- Advice and guidance to make your marketing technology stack work for you
- Lessons learnt when building a marketing technology stack
This event is supported by:
Tuesday 4th July, 08.30 – 11:45, London Stock Exchange