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Date - Tuesday 24th Apr 2018
Location - Wellcome Collection, 183 Euston Rd, London NW1 2BE

Demonstrating the Value and ROI of Marketing Automation

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Event Overview

The role of Marketing has fundamentally changed and whilst brand and creative are still important, Marketing’s credibility lies in the value and revenue it is generating the business.

According to a report by the CMO Council, nearly 70% of CEOs now have high expectations or believe it’s the primary mandate for the CMO to drive revenue growth.

This event focuses on how you can demonstrate the value and ROI of Marketing back to the c-suite and the rest of the business.

Event Agenda

08:30 - 09:15

Arrival: Registration and Breakfast

09:15 - 09:45

The economic value of Marketing Automation: how to make money, save money and drive greater insight – CleverTouch Marketing

09:45 - 10:15

The ROI of Marketing Automation: what to expect and achieve in year 1, year 2 and beyond – CleverTouch Marketing

10:15 - 10:45

Marketo’s perspective of demonstrating ROI – Marketo

10:45 - 11:05

Break and Refreshments

11:05 - 11:35

How Stylus demonstrated the value of Marketing Automation within 12 months of deployment – Jo Marshall, Head of Marketing, Stylus

Location & Travel

Wellcome Collection, 183 Euston Road, London

Register now to secure your place!

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