marketo training

Develop a Templated Marketing Campaign

£1,050 per person
date
spaces
15
location
The Workshop, Ropley Dean, Hampshire

Module Requirements

This training session is suitable for anyone with a job role working with Marketo, including: Marketing Operations, Marketing Manager or a Developer supporting marketing.

  • Must have around 2 months light touch Marketo use
  • No experience with HTML is required

Module Outcome

A sophisticated campaign template built in your MA platform ready for use.

You need to be constantly learning. Your skillset will be redundant every 6 months in this world

- Steve Taylor, Digital Marketing Manager EMEA, OCLC

How We Teach You

Delivered in person at our purpose-built education facility in Hampshire, each Level Up module has a duration of around 6 hours.

Your trainer is a qualified Marketo expert, who teaches in a friendly and engaging style, listening to your needs and ensuring examples are relevant to your objectives.

Each session focuses on an area of the marketer's role e.g. how to build and launch a successful campaign.

Our Level Up agendas combine both Marketo and marketing knowledge in order to deliver a best-in-class education program.

On completion of the full course, each Level Up Alumni will be both competent in the module outcomes and also further along their journey to becoming a well-rounded digital marketer.

Module Prepartion

Give some though to what does good look like for you and your business

  • If you can come with an idea of the outcome you are looking to achieve, we can address this on the day. E.g. potential usage and capabilities needed
  • What templates would you like to see developed?
  • Please bring along previous template examples

Agenda

Day begins 9:30
What makes a great campaign?
User experience
The design process
Objective setting, Audience identification, Positioning and Messaging, Personalisation, Workflow development
MA Platform Campaign Capabilities
What works well? Best practice examples
Common pitfalls in the building process seen by Clevertouch
Define the campaign requirements
Considerations & Build
How to efficiently test
Measuring success
Utilising your template
Day ends 15:30

Your Trainer

About Matt

Matt Prior is the Technical Services Manager at Clevertouch.

With almost a decade spent using Marketing Automation tools in both the Salesforce and Adobe ecosystems, Matt is one of the leading technical consultants around today. He has delivered training in companies listed on the FTSE100, FTSE250 and across Europe. A recognised martech consultant in both Marketing Cloud and Marketing Automation, Matt sure knows what he’s talking about.

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