marketo training

Develop a Modular Multi-Purpose Landing Page

£1,050 per person
date
spaces
15
location
The Workshop, Ropley Dean, Hampshire

Module Requirements

This training session is suitable for anyone with a job role working with Marketo, including: Marketing Operations, Marketing Manager or a Developer supporting marketing.

  • Must have around 2 months light touch Marketo use
  • A limited amount of HTML knowledge is required

Module Outcome

Get a full understanding of how to create a modular landing page template built to utilise the Marketo editor capabilities.

You need to be constantly learning. Your skillset will be redundant every 6 months in this world

- Steve Taylor, Digital Marketing Manager EMEA, OCLC

How We Teach You

Delivered in person at our purpose-built education facility in Hampshire, each Level Up module has a duration of around 6 hours.

Your trainer is a qualified Marketo expert, who teaches in a friendly and engaging style, listening to your needs and ensuring examples are relevant to your objectives.

Each session focuses on an area of the marketer's role e.g. how to build and launch a successful campaign.

Our Level Up agendas combine both Marketo and marketing knowledge in order to deliver a best-in-class education program.

On completion of the full course, each Level Up Alumni will be both competent in the module outcomes and also further along their journey to becoming a well-rounded digital marketer.

Module Preparation

Bring along previous template examples, what does good look like, thought into potential usage and capabilities needed.

Agenda

Day begins 9:30
MA Platform editor capabilities and usability
What makes a great landing page?
Web vs Landing Page, Layout, User journey and messaging, Call to actions, Forms and form strategy, Loading speed & performance
How to get the most of the editor, best practice examples
MA Platform requirements for landing page template development
Concept of responsive and modular design
Building the core template
Developing required modules for the template
Considerations around updating in-flight templates
Recommended approaches to testing
Day ends 15:30

Your Trainer

About Matt

Matt Prior is the Technical Services Manager at Clevertouch.

With almost a decade spent using Marketing Automation tools in both the Salesforce and Adobe ecosystems, Matt is one of the leading technical consultants around today. He has delivered training in companies listed on the FTSE100, FTSE250 and across Europe. A recognised martech consultant in both Marketing Cloud and Marketing Automation, Matt sure knows what he’s talking about.

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