marketo training

Develop a Modular Multi-Purpose Email Template

£1,050 per person
date
spaces
15
location
The Workshop, Ropley Dean, Hampshire

Module Requirements

This training session is suitable for anyone with a job role working with Marketo, including: Marketing Operations, Marketing Manager or a Developer supporting marketing.

  • Must have around 2 months light touch Marketo use
  • A limited amount HTML knowledge is required

Module Outcome

  • Get full understanding of how to build a modular email template, built in your Marketo editor, which utilises all available functionality
  • Learn how to get the best out of the editor by building emails in the Marketo way
  • Understand how following Marketo email build best practice, you allow data to correctly integrate across your martech Spine

You need to be constantly learning. Your skillset will be redundant every 6 months in this world

- Steve Taylor, Digital Marketing Manager EMEA, OCLC

How We Teach You

Delivered in person at our purpose-built education facility in Hampshire, each Level Up module has a duration of around 6 hours.

Your trainer is a qualified Marketo expert, who teaches in a friendly and engaging style, listening to your needs and ensuring examples are relevant to your objectives.

Each session focuses on an area of the marketer's role e.g. how to build and launch a successful campaign.

Our Level Up agendas combine both Marketo and marketing knowledge in order to deliver a best-in-class education program.

On completion of the full course, each Level Up Alumni will be both competent in the module outcomes and also further along their journey to becoming a well-rounded digital marketer.

Module Preparation

Bring along previous template examples. e.g. Any existing wireframes you have

Come with thoughts on what does good look like, thought into potential usage and capabilities needed.

Where do your templates not work, and why is that?

Agenda

Day begins 9:30
MA Platform editor capabilities and usability
What does good look like? Best practice examples from Clevertouch
How to engage with Subject Lines and sender addresses
Layout and responsive design
Concept of responsive and modular design, Imagery vs text, Word count, Call to action
Common Challenges seen by Clevertouch
MA Platform requirements for email template development
Building the core template
Developing required modules for the template
Considerations around updating in-flight templates
Approaches to testing
Day ends 15:30

Your Trainer

About Matt

Matt Prior is the Technical Services Manager at Clevertouch.

With almost a decade spent using Marketing Automation tools in both the Salesforce and Adobe ecosystems, Matt is one of the leading technical consultants around today. He has delivered training in companies listed on the FTSE100, FTSE250 and across Europe. A recognised martech consultant in both Marketing Cloud and Marketing Automation, Matt sure knows what he’s talking about.

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