Managing Business Change
Marketing Automation is so much more than just another piece of software. It’s the foundation for business transformation, to become customer-centric and improve prospect / customer engagement. But steering this change internally is difficult, sometimes you require an external captain to point the business in the right direction.
Marketing & Sales Alignment
Marketing Automation also paves the way to improving marketing and sales, benefiting the overall business. Analysing all areas of the marketing and sales funnel from lead management and lead handover, to leads returned to marketing; we provide a comprehensive view of your business funnel, recommendations for improvement and actively support the business to make positive change.
Marketing Automation Campaign Best Practice
The buyer’s journey has changed. As a result, your marketing must change too. It’s all about lead nurture, drip programs and always-on frameworks. Our best practice sessions are tailored to improve your campaign performance, no matter your marketing goals.
Pre-& Post Marketing Automation Deployment
Don’t start your journey on the wrong path. Get all your ducks in a row before you deploy Marketing Automation; lead management processes, data governance and best practice nurture campaigns. We ensure all internal stakeholders are bought into the concept of Marketing Automation to provide a foundation for success. Post deployment it’s crucial to have project management and set specific milestones to ensure the business is tracking the right path.
It’s easy to get overwhelmed with which Marketing Automation platform to choose. We look in-depth at your current business, marketing and sales processes to provide recommendations on the platform that best suits your organisation, resource and goals.