Predict the Future Through Analytics & Dashboards
According to B2B Marketing research in conjunction with Squiz, a disconcertingly high number of senior professionals, (52%), don’t
fully understand Marketing.
Put another way, most of your leadership team, including your CEO still perceive Marketing as a cost centre, not a profit centre.
This guide is designed to give you the tools and tactics to take Marketing from the backroom to the boardroom by:
- Turning the dial from ROI to forecasting
- Understanding the Marketing metrics that matter
- Practicing and applying predictive marketing