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Resources

Predict the Future Through Analytics & Dashboards

Taking Marketing from the backroom to the boardroom

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Predict the Future Through Analytics & Dashboards

According to B2B Marketing research in conjunction with Squiz, a disconcertingly high number of senior professionals, (52%), don’t
fully understand Marketing.

Put another way, most of your leadership team, including your CEO still perceive Marketing as a cost centre, not a profit centre.

This guide is designed to give you the tools and tactics to take Marketing from the backroom to the boardroom by:

  • Turning the dial from ROI to forecasting
  • Understanding the Marketing metrics that matter
  • Practicing and applying predictive marketing
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Predict the Future Through Analytics & Dashboards

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