Combining In-house and Outsourced Marketing Automation Skills
Marketing Automation adoption in Europe is set to explode from 23% of organisations to a staggering 75% in the next 2 years.
This 226% growth means that Marketing Automation is now a mainstream discipline which will result in a massive war for talent due to skills shortages.
So what is the right model for your success – in-house or outsource? This guide provides a balanced assessment, covering:
- The skills you need for a successful Marketing Automation strategy
- The benefits of keeping Marketing Automation in-house and benefits of outsourcing
- Advice for keeping your team fit for the future marketing landscape