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Resources

Combining In-house and Outsourced Marketing Automation Skills

A senior marketer’s guide to maximizing Marketing Automation resource and output

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Combining In-house and Outsourced Marketing Automation Skills

Marketing Automation adoption in Europe is set to explode from 23% of organisations to a staggering 75% in the next 2 years.

This 226% growth means that Marketing Automation is now a mainstream discipline which will result in a massive war for talent due to skills shortages.

So what is the right model for your success – in-house or outsource? This guide provides a balanced assessment, covering:

  • The skills you need for a successful Marketing Automation strategy
  • The benefits of keeping Marketing Automation in-house and benefits of outsourcing
  • Advice for keeping your team fit for the future marketing landscape

 

Free Resource
Combining In-house and Outsourced Marketing Automation Skills

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