Client experience

How to Unlock the Power of Consented Data in Martech - with OneTrust

Free to attend
Live 10-11am BST

Event outline

Join this webinar with Jamie Burrell, Chief Strategy Officer at Clevertouch Marketing and Steph Sharland, Consent & Preference Cloud Specialist at OneTrust to learn the value of filling the privacy void in your Martech Spine© and maintaining guardrails that allows teams to activate data at speed and scale without compromising privacy. 

Marketing is a data-driven business and as marketers, you capture data through several endpoints across different channels and process the data through multiple different systems. Data centralisation in a single source of truth is vital as well as consent and preference data signaling that connects with CRM and marketing automation tools. 


* Learn how marketing and privacy teams should collaborate to create a better martech Spine©, optimised for increasing responsibly gathered data and top line growth. 

* Discover the value of consent signaling to ensure data accuracy and permission-based marketing. 

* Gain insight into OneTrust’s integration marketplace for consent and preference management. 


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Join the webinar