The last two years have seen disruption and change like never before. Lockdowns, pandemics, increased digitisation, working from home and a war for talent.
Against this backdrop, more is now spent on Martech than on marketing people, but many projects and people are left with increased levels of dissatisfaction and frustration.
This is leading to nearly a 1/3 of organisations migrating from one Martech platform to another at anyone time, whilst a staggering 60% of organisations deploy technology with little thought to integration and organisational adoption.
We'll address these questions
- As you plan and prep for 2022, how do you equip your Martech investment and your marketing people to be relevant and on the front foot?
- How will you drive the change that customers and prospects expect and the innovation and insight that the CEO and your organisation needs?
- How do you scale, do more with less and make your organisation digitally connected and your team relevant in 2022?
- What insights can I learn from my peers, who is doing it well?
If these are the type of questions you are looking to address and at the same time you are looking to bring new thinking, validate your ideas and investment initiatives back into your organisation then this half day event is for you.
Who Should Attend
CMOs and ambitious marketers who want to get noted and promoted through a combination of ambition, innovation and shared thinking.
For senior decision makers who want to sort out their mare tech mayhem.
Listen and network with leading vendors, consulting thought leaders and CMOs who will share their thoughts, learnings and other considerations.
Interestingly every session with finish with at least 3 considerations that should be on the agenda of the forward thinking Martech savvy CMO.
THE CMOs MARTECH AGENDA FOR 2022
| Welcome and Registration |
Tea, Coffee and Pastries
| Introduction |
Adam Sharp, CEO and Co-founder, Clevertouch
| Adobe on building Martech and organisation scale, process and efficiency |
| From Martech to Salestech, a practical guide to taking new thinking to your biggest internal customer, critic and advocate |
| Break |
| The journey to the Martech spine – navigating the bumps in the road |
Ruth Oakey, Atos
| Future proofing your martech for 2022 and beyond (tbc) |
Steve Allison, Adobe
| Speaker panel |
Questions from the floor
| Event concludes |
Vacate building by 18:00
Adam SharpCEO, Clevertouch
Adam Sharp is the CEO and Co-Founder at Clevertouch Marketing.
Ruth OakeyGlobal Head of Digital Marketing, Centre of Excellence, Atos
Ruth Oakey is Global Head of Digital Marketing, Centre of Excellence, Atos
We are delighted to partner with the following martech leaders on this event