What is Sustainable Martech?
Sustainable Martech is the practice of championing simplicity and integration over complexity and (unnecessary) cost.
It is about doing more with less and based on a really clear vision. We believe that it is much better to have a simple martech spine with a complex integration between platforms than a complex stack with simple integration.
Here we will showcase what it means to operate a Sustainable Martech strategy:
- Do you have a clear and ambitious vision? One that places digital and the customer at the heart of everything you do?
- Are you as focused on customer retention strategies and technologies as much as you are on net new customer acquisition?
- Do you consider organisational design before your martech adoption
Date: Wednesday 12th October
Time: 9.30 – 2pm
Location: Kew Gardens, The Nash Conservatory
Format: A morning of presentations with a buffet lunch served after
Explore Kew: You are free to enjoy the splendour of Kew, post-event