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Date - Tuesday 20th Sep 2016
Location - London Stock Exchange

From Lead Source to Salesforce With Marketing Automation

Event Overview

Pardot’s acquisition by Salesforce has changed the industry dynamic considerably. Not only is Pardot the fastest growing Marketing Automation vendor but now as part of the Salesforce family, it is fast becoming a platform of reckoning for Enterprise as well as SMB customers alike.

Enterprise level technology requirements have expanded Pardot beyond the core feature set. For example, local country hosting, increased platform security and campaign capability are just some of the demands that have been put on Salesforce.

One of the most interesting developments has been in the pursuit of a common database architecture. This is incredibly appealing as the ability to dynamically report on both sales and marketing activity in one unified funnel is a requirement of nearly all businesses operating competitively today.

Why Attend?

This event is about showcasing how clients are using Pardot and Salesforce inter-operable in their environments today. With insight and learnings from SMB and Enterprise clients, this event should appeal to everyone who has Salesforce and has, or is, considering Pardot or Marketing Automation in general. In both cases the ability to track the opportunity from source to sale is critical to their own personal success as well as that of the business.

Sponsored by:
Pardot logo

Event Speakers

Richard Barnes
CRM Program Director
Orange Business Services
Heidi Bryant-Simpson
Head of Wholesale & Retail Marketing
Bank of Montreal
Simon Hansford
Adam Sharp
MD & Co-Founder
CleverTouch Marketing

Event Agenda

08:45 - 09:15

Arrival & breakfast

09:15 - 09:40

A warm welcome from CleverTouch & Salesforce

09:40 - 10:10

A CEO’s perspective on Sales & Marketing alignment and driving future growth, Simon Hansford, CEO, UKCloud

10:10 - 10:40

Implementing Marketing Automation and driving new thinking inside a 200 year old organisation, Heidi Bryant-Simpson, Head of Wholesale & Retail Marketing, BMO Bank of Montreal

10:40 - 11:00

Break & refreshments

11:00 - 11:30

Orange Business Services – The Marketing Automation journey so far, Richard Barnes, CRM Programe Director, Orange Business Services

11:30 - 12:00

Forecasting and predicting your future success, Adam Sharp, MD & Co-Founder, CleverTouch Marketing

12:00 - 12:05

Wrap up & close

Location & Travel

London Stock Exchange, London, EC4M 7LS