Register here
Clevertouch Workfront Event
FREE- date
- spaces
- Limited
- location
- Woodland at Landmark, 3 Orchard Place, London, SW1H 0BF
Event Details
A key component of any Martech Spine © is the strategic marketing work management platform used to plan and coordinate marketing projects, and how it integrates with and compliments the other key technologies you use to execute marketing campaigns.
Adobe Workfront is a leading work management platform that sits within the Adobe Experience Cloud suite. The platform has had a number of big product developments over the last 12 months to both the front-end user interface and back-end capabilities, particularly around integrations.
At Clevertouch, we use Workfront for marketing campaign planning, resource allocation, project management and delivery - for both client projects and our own marketing campaign execution - utilising the powerful integration possibilities it offers to connect to a range of other complimentary technologies, such as Marketing Automation.
Having supported the likes of Arthur D.Little and The Jackson Laboratory with Workfront implementation projects and enablement plans, we're delighted to invite you to this in-person event to share best practices, top tips and practical advice on optimising Workfront for maximum marketing performance.
Join us on Thursday 28th November where we will cover:
- The key benefits and capabilities of Workfront and how we to set it up for success - why and where would you use it over any other work management platform?
- Creating meaningful integrations between Workfront and the other marketing platforms you use
- Driving Workfront adoption through a role-based approach to user training and advocacy
Who should attend?
Marketers from organisations that are considering, or already using, Workfront, and are keen to learn about maximising the way you use it through strategic implementation, integrations and enablement.
If you're interested to explore how connecting Workfront and Marketo can supercharge your marketing, this event is not to be missed.
Places are very limited, register now to secure your place.
We look forward to seeing you there!
Agenda
Using Workfront to Maximise Marketing Performance An overview of modern project management platforms and how crucial they have become for strategic marketing work management. Where does Workfront fit within this technology category, why would you use it and what are the key benefits of doing so? | 14:00 |
Connecting Workfront to the rest of your Stack (or Spine) Streamline marketing campaign and project delivery by creating meaningful, powerful integrations with the other key technologies and platforms you use, such as Marketing Automation, Insights & Reporting, Relationship Management and more | 14:30 |
Driving Workfront Adoption & Utilisation Whether you are about to implement Workfront or already using it, how can you set your users up for success to optimise efficiency, capability and confidence? | 15:00 |
Q&A | 15:45 |
Networking Drinks Join us for a drink and an opportunity to network with other attendees | 16:00 |
Speakers
Chloe Martin
Strategic Project ManagerAdobe Workfront Core Developer Expert
Chris Fowler
Director of Research & EnablementLouise Cranfield
Senior Director of Strategy & Project ManagementAdobe Workfront Core Developer