Past Events
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November 2019

Expanding Marketing’s influence through Martech and Strategic Data Management

With marketing departments orchestrating demand via multiple channels and technologies, data management has become a strategic role for the modern marketer. The quality of data flowing in and out of marketing technology is more important than ever to externally improve customer experience and internally to be able to demonstrate marketing’s value and contribution to the business.

We’re hosting a free to attend, afternoon drinks reception looking at how you can expand marketing’s influence in your organisation by owning strategic data management – above, within and beyond the platform.*

Sponsored by:
Integrate logo   Integrate logo

September 2019

Technical Workshop: Optimising Pardot to Improve Customer Experience

When: 09:30 – 15:30, Tuesday 10th September
Where: etc. Venues, Bonhill House, 1-3 Bonhill St, Shoreditch, London EC2A 4BX

The experience your customers have with your brand is no longer just being compared to your competitors; you’re being compared to the best experiences a person has ever had – the Amazon’s, Netflix and Apple’s of the world.

It’s why a slick and engaging digital experience is no longer a choice, it’s a necessity – one that’s expected at all levels, in all situations, throughout the entire buying process – whether that’s to purchase a pair of trainers, a new car or sourcing a new service provider for your business.

We’ve put together this one-day, free-to-attend workshop to help you optimise Pardot and improve the experience you provide to your customers and future customers.

These workshops are extremely popular, and places are genuinely limited to a small, focused group on a first come first served basis.

July 2019

Technical Workshop: Optimising Marketo to Improve Customer Experience

When: 09:30 – 15:30, Tuesday 16th July
Where: Etc. Venues, Tenter House, London, EC2Y 9AE

The experience your customers have with your brand is no longer just being compared to your competitors; you’re being compared to the best experiences a person has ever had – the Amazon’s, Netflix and Apple’s of the world.

It’s why a slick and engaging digital experience is no longer a choice, it’s a necessity – one that’s expected at all levels, in all situations, throughout the entire buying process – whether that’s to purchase a pair of trainers, a new car or sourcing a new service provider for your business.

We’ve put together this one-day, free-to-attend workshop to help you optimise Marketo and improve the experience you provide to your customers and future customers.

These workshops are extremely popular, and places are genuinely limited to a small, focused group on a first come first served basis.

June 2019

Driving the Customer Experience Agenda with Marketing Automation

When: 14:00 – 16:30, Wednesday 26th June 2019
Where: Wellcome Collection, 183 Euston Road, London
Cost: Free

The experience your customers have with your brand is no longer just being compared to your competitors; you’re being compared to the best experiences a person has ever had – the Amazon’s, Netflix and Apple’s of the world.

It’s why a slick and engaging digital experience is no longer a choice, it’s a necessity – one that’s expected at all levels, in all situations, throughout the entire buying process – whether that’s to purchase a pair of trainers, a new car or sourcing a new service provider for your business.

The inherent privacy rules, workflows and personalisation options makes Marketing Automation the perfect tool to deliver engaging brand experiences – making sure you always look your best, without the need for a big show and dance.

Whilst we see there being 12 business reasons for investing in Marketing Automation, this event takes a deep dive into just one – improved Customer Experience.

June 2019

Registration Now Closed: Technical Workshop: Lead Management in Pardot

Please note: Registration for this event is now closed. Beat the queues to the next event – Sign up to the Waiting List below.

CleverTouch Marketing is hosting an exclusive workshop to help marketers improve their lead management processes in Pardot.

With a mix of strategic marketing and in-the-platform technical expertise, we’ll be providing examples of lead scoring models and best-in-class lead management solutions to improve your Sales and Marketing alignment (including ABM) processes in Pardot.

This workshop is perfect for marketing practitioners who are focused on driving demand, either new to Pardot or require a refresher, and want to closer align Sales and Marketing.

What will you get from this workshop?

  • Best practice lead management and lead scoring advice.
  • A clear understanding of how you can improve your lead management process in your Pardot environment.
  • Access to Salesforce and Marketing Automation specialists to answer your specific challenges.
May 2019

Registration Closed – Technical Workshop: Introduction to Lead Management in Pardot

Please note: Registration for this event is now closed. Beat the queues to the next event – Sign up to the Waiting List below.

 

CleverTouch Marketing is hosting an exclusive workshop to help marketers improve their lead management processes in Pardot.

With a mix of strategic marketing and in-the-platform technical expertise, we’ll be providing examples of lead scoring models and best-in-class lead management solutions to improve your Sales and Marketing alignment (including ABM) processes in Pardot.

This workshop is perfect for marketing practitioners who are focused on driving demand, either new to Pardot or require a refresher, and want to closer align Sales and Marketing.

What will you get from this workshop?

  • Best practice lead management and lead scoring advice.
  • A clear understanding of how you can improve your lead management process in your Pardot environment.
  • Access to Salesforce and Marketing Automation specialists to answer your specific challenges.

Spaces for this event are limited to 2x people per company. If you have any questions, please contact us at events@clever-touch.com.

March 2019

Registration Closed: Data, Attribution & Reporting Masterclass

Please note: This event is now full and we will no longer be taking registrations. 

CleverTouch and Integrate present the WTF! Factor: A Data, Attribution & Reporting Masterclass.

Business today is overwhelming. Marketers face a constant avalanche of new products, technology platforms and ever-changing customer demands – all generating more data than can be managed by any one person alone.

Meanwhile, C-Suite demands for ever-smarter business insight is putting pressure on marketers to deliver real sales and marketing intelligence – metrics that go beyond the vanity to deliver true attribution and prove marketing’s value as a profit centre.

The technology available today opens up a world of opportunity for marketers to deliver the data-driven intelligence that makes marketing matter.

Join us on 19th March 2019 for a Data, Attribution and Reporting Masterclass where you’ll learn:

  • Tips and tricks to improve data management
  • The questions you should be asking at each stage of the sales funnel to drive attribution
  • Creating the WTF! Factor – reporting best practices that make your marketing matter

You’ll meet and network with a broad range of people thinking deeply about the future of marketing technology and its impact on data, attribution and reporting in your business – from preference centres to driving sales and marketing alignment, improving customer experience to growing revenues.

This is your chance to network with, and learn from, industry-leading businesses from across the world – Iron Mountain, Robert Walters and more – and take real best practices back to your business.

Agenda and timings may alter slightly.

February 2019

Technical Workshop: Introduction to Lead Management in Marketo

CleverTouch Marketing is providing an exclusive workshop to help marketers using Marketo to improve their lead management processes.

With a mix of strategic marketing and in-the-platform technical expertise, we’ll be providing examples of lead scoring models and best-in-class lead management solutions to improve your Sales and Marketing alignment (including ABM) processes in Marketo.

This workshop is perfect for marketing practitioners who are focused on driving demand, either new to Marketo or require a refresher, and want to closer align Sales and Marketing.

What will you get from this workshop?

  • Best practice lead management and lead scoring advice.
  • A clear understanding of how you can improve your lead management process in your Marketo environment.
  • Access to Marketo and Marketing Automation specialists to answer your specific challenges.

To register and book your place, please fill out the form below.

December 2018

Registration Closed: Bridge the Gap

Please note, registration for this event is now closed.

 

Sales and Marketing alignment is a huge issue for most businesses today.

Tension between the two departments is fine – it can often lead to healthy competition – but too much tension can lead to disaster.

Improving Sales and Marketing alignment is not about sitting around cross-legged in a cultural re-assimilation course so one can better relate to the other. It is about recognising that the world has changed; your business, your functions, your jobs and your customers.

How did this all happen? Well technology came along and ripped up the rule book and traditional job roles too.

Today Sales and Marketing alignment is about implementing technology that helps both functions reinvent the role and the remit of each department. It is about driving Productivity, Performance and Predictability

This event provides access to industry-leading thinkers and practitioners on how you can ‘reinvent the relationship’ between Sales and Marketing.

Bridge the gap tomorrow by understanding what is possible today.

October 2018

Registration Closed: The Simplification and Smarter Adoption of Marketing Automation

Please Note: This event is now fully booked, but don’t worry, you can still register your interest for our next event below.

———————-

Simplicity is probably the most underrated and underused concept in business today, yet as the rate of Marketing Automation growth and adoption continues to sky rocket, so has its complexity. Customers are feeling left behind, as are the associated Marketing Automation skills. 

This event provides insight and solutions to help simplify your Marketing Automation usage and adoption, including:

  • Different approaches to Marketing Automation simplification
  • How to drive better adoption across your organisation
  • Building a framework for talent and skills
  • Inhouse or outsourced: is there a better approach?

We’ll be joined by Tim Creak, Marketing Operations Manager, Fujitsu, who will share the approach and learnings Fujitsu have taken in driving a successful Marketing Automation deployment across 30 countries and 300+ marketers.

Agenda and timings might alter slightly. 

April 2018

Demonstrating the Value and ROI of Marketing Automation

The role of Marketing has fundamentally changed and whilst brand and creative are still important, Marketing’s credibility lies in the value and revenue it is generating the business.

According to a report by the CMO Council, nearly 70% of CEOs now have high expectations or believe it’s the primary mandate for the CMO to drive revenue growth.

This event focuses on how you can demonstrate the value and ROI of Marketing back to the c-suite and the rest of the business.

Sponsored by:
Marketo logo

January 2018

Marketing Transformation Through Technology

Marketing Automation. It’s a terrible name – it doesn’t really say what it is. But then so to is Digital Transformation, which is espcially vague.

However, we think Marketing Transformation has real meaning and relevancy to today’s modern marketer. Driving new thinking and change through sales and marketing technology has massive potential but also significant implications and ramifications for the way you work today. This includes reporting, organisational development, Sales & Marketing alignment, ABM & campaigns and content.

Join us on Tuesday 30th January as we look at how organisations are delivering Marketing Transformation through technology. We’ll be discussing how Marketing is transforming not only the tactical delivery of marketing and its influence, but the transformation of the Marketing department as a whole.

November 2017

Preparing for GDPR Through Marketing Automation

This event aims to provide an understanding of GDPR in the context of marketing and how the use of Marketing Automation can get marketers prepared for GDPR compliance.

October 2017

CleverTouch sponsor Marketo Nation London

Marketo’s Marketing Nation is coming to London on 19th October and as Europe’s leading Marketing Automation consultancy, CleverTouch will be there too.

  • Our clients Fujitsu and EMAP are headline speakers
  • It’s free to attend – register here for your ticket.
  • Thursday 19th October, QEII Centre, Westminster, London

Want to learn more about how you can maximise your Marketo investment? Why not request to speak to one of our Marketo experts to discuss your Marketing Automation challenges.

Request a meeting below and pop by our stand –  we’re giving away a mystery gift to the first 20 pre-booked visitors…

September 2017

GDPR From a Marketing Perspective: Opt-in and Preferences

 

This event is now oversubscribed and registration is closed. 

… but we’d love to see you at our GDPR event on 2nd November at Wellcome Collection – Preparing for GDPR Through Marketing Automation

July 2017

From Marketing Automation to the Marketing Technology Stack

According to Chief MarTech, the marketing technology landscape of vendors has grown by over 3233% in the past 6 years. From 150 marketing technology vendors in 2011 to 5,000 in 2017, it’s no wonder marketers feel confused when embarking on their marketing technology journey.

This event will provide:

  • An understanding of the importance of the marketing technology ‘spine’
  • Advice and guidance to make your marketing technology stack work for you
  • Lessons learnt when building a marketing technology stack

This event is supported by:
Marketo logo

Tuesday 4th July,  08.30 – 11:45, London Stock Exchange

February 2017

Account Based Marketing – A New Technology or a New Way of Thinking?

Account Based Marketing (ABM) was one of the biggest marketing buzzwords of 2016. But is it just hype? After all, marketers have been doing ‘Account Based Marketing’ for years…

This event is to expose and explore ABM, the hype, the reality and how to think about and plan for it in 2017.

Drawing upon numerous speakers each providing a different angle of ABM – from campaigns, to technical functionality to data management and reporting – you will leave this event with a clear understanding and a plan of action.

Date: Thursday 16th February

November 2016

Data Management, Reporting & Forecasting With Marketing Automation

With the upcoming introduction of GDPR, data management is fast becoming reputation and brand management – and Marketing is responsible.

When it comes to reporting, many marketing departments go no further than reporting on open rates, click through rates and impressions – and whilst these metrics are important to make tactical marketing changes for incremental improvement – senior executives and the rest of the business are looking for more insight from Marketing.

For some organisations this is the ability to demonstrate marketing’s ROI – to prove to the business that marketing is contributing to the bottom line. For others this is taking ROI a step further and being able to forecast future performance. Other departments, such as Sales and Finance, are predicting futures, yet Marketing is still very much caught up on past performance and proving its historic value.

This event will look into how the intelligent use of Marketing Automation can be used not only for data management, but can transform the way the business views Marketing with the ability to report on ‘metrics that matter’ and continually demonstrate Marketing’s value.

September 2016

From Lead Source to Salesforce With Marketing Automation

Pardot’s acquisition by Salesforce has changed the industry dynamic considerably. Not only is Pardot the fastest growing Marketing Automation vendor but now as part of the Salesforce family, it is fast becoming a platform of reckoning for Enterprise as well as SMB customers alike.

Enterprise level technology requirements have expanded Pardot beyond the core feature set. For example, local country hosting, increased platform security and campaign capability are just some of the demands that have been put on Salesforce.

One of the most interesting developments has been in the pursuit of a common database architecture. This is incredibly appealing as the ability to dynamically report on both sales and marketing activity in one unified funnel is a requirement of nearly all businesses operating competitively today.

Why Attend?

This event is about showcasing how clients are using Pardot and Salesforce inter-operable in their environments today. With insight and learnings from SMB and Enterprise clients, this event should appeal to everyone who has Salesforce and has, or is, considering Pardot or Marketing Automation in general. In both cases the ability to track the opportunity from source to sale is critical to their own personal success as well as that of the business.

Sponsored by:
Pardot logo

July 2016

Marketing Automation in the Enterprise, Lessons Learned

A few years ago, Silicon Valley based Marketo was the marketing automation platform of choice for like-minded fast growth start-ups.

Since then a lot has happened; Marketo has acquired businesses such as Crowd Factory to add additional functionality and has IPO’d (Nasdaq: MKTO). Today the company remains proudly independent and continues to grow at over 50% per annum and at the same time draw the attention of global enterprises, including Deloitte and Bank of New York Mellon, our customer advocates at this event, and two of the most ambitious and considered organisations to deploy marketing automaton in Europe.

This event is designed to operate above the platform itself. It is as much about the marketing planning, the ambitions, the key learnings and the softer side of a successful marketing automation implementation and ongoing strategy.

It is also a chance to hear and network with like-minded ambitious marketers who realise that marketing has changed, and it is as much about the technology you put in place as the marketing campaigns you run.

Sponsored by:
Marketo logo