This session will give you unprecedented access to inside knowledge, leaving you clearer on how you can go about optimising Pardot to start driving change in 2021.
This discovery session will cover various topics such as:
- Campaigns: Including Customer Journey Mapping and Campaign Framework Development.
- Reporting: Insight & Analytics, Marketing Attribution and Dashboards and B.I.
- Data: Data Management, Data Analytics and Business Reporting.
- Technology: Platform Configuration and Audit.
- People: Skills Development and Organisational Skills Planning.
- Process: Sales & Marketing Alignment and the Sales & Marketing Funnel.
Benchmark yourself against your peers and discover how they are using Pardot to drive change. Our platform experts will draw on their extensive experience from customers which we've worked with over the years, and identify what worked well for them, what didn't, and then use that to highlight areas of improvement for your organisation's Pardot platform.