Overview

The Salesforce Marketing Cloud Expert will serve as a “platform expert” on all aspects of Salesforce Marketing Cloud (ExactTarget) to support our client’s IT and marketing teams to implement marketing campaigns using Salesforce Marketing Cloud.

Key Responsibilities

  • Working with business team to design, develop, test and implement high quality functional automated email marketing campaigns on the SFMC (ExactTarget) platform
  • Implement highly-complex, data driven integrations
  • Capture learning from ongoing solution delivery to refine processes and work effort associated with achieving business success
  • Onboarding and integrating of new data sources
  • Providing team members with technical training as required such as configuration tasks for smart capture forms, workflows, and automation
  • Answering queries re: platform features, capabilities, implementation, etc.
  • Communicate and collaborate with IT staff and executive and management stakeholders regarding status, technical issues and creative solutions
  • Maintain a strong understanding of regulatory requirements and to ensure that solution devised adhere to these principles
  • Document best practices and implementation procedures

Essential Skills

  • Extensive experience using Salesforce Marketing Cloud, experience with other Salesforce products highly desirable
  • Extensive experience in marketing automation
  • An advanced ability to plan, implement and refine complex and diverse user journeys
  • Competent in using ampscript within email templates and landing pages for personalisation and automation purposes
  • Good knowledge of SQL queries and their role in relation to Marketing Cloud
  • At least 2 years of experience in Salesforce Marketing Cloud development implementing CRM solutions with good command on triggers, batch processes, APIs and web services.
  • Salesforce Marketing Cloud (ExactTarget) certifications highly desirable
  • Proven written and verbal communication skills
  • Ability to work on multiple tasks and deliver results with timelines
  • Excellent interpersonal skills, as well as excellent communication skills, verbal and written to both technical and non-technical audiences that are in a geographically dispersed environment (conference calls, Skype, face-to-face)