Pardot Engagement Studio Actions
Use the Engagement Studio’s actions to do the things automation rules and completion actions can do but in real-time, based on prospects’ interactions with your marketing content:
- Add prospects to a Salesforce Campaign.
- Increase/decrease scores.
- Assign to a user.
- Add to a list.
- Change a form field value.
Engagement Studio can roll up all your automation tools into one. This makes it very clear what is going to happen to a prospect who is on a certain journey.