You have invested in a Marketing Automation platform. You now have the tools to really drive your marketing forward. You can produce integrated campaigns using email, web and social media. You can collect prospect data and segment it to provide you with the intelligence to engage your target audience. You can analyse prospects' activity and manage leads passing sales-ready opportunities onto your sales team. Or can you?

You may have the tools, but you need more to get the most out of your investment. Your team needs to get up to speed with the tools so they can quickly create and execute campaigns. Over and above, to get the best results, you need structured campaigns and processes that join up your sales and marketing. All good Marketing Automation platforms come with help text and training videos that show you how to use the functions in the software. What is missing is how to get the platform to work for you.

If you need help getting value from your investment we have training tailored exactly to ensuring you see value from the start. By focusing on how to get your first integrated campaign up and running, rather than the full range of functions available, we help you to hit the ground running. Getting a campaign underway is the first step. Successful implementations of Marketing Automation consider data, workflow, buying personas and stages of inbound and outbound communication, as well as campaigns and reporting. The whole process should be approached with the aim of creating a fully joined-up solution made up of continuous campaigns.

Based on our years of delivering campaigns using Marketing Automation platforms, we have developed training that will ensure you learn from our experience. All of our training is delivered by experts in their field, who have done the job and can now share that expertise with you. In conjunction with the structured approach of training we also provide focused consulting where you need help on specific areas. These can include anything from campaign design and implementation, to simply providing additional skilled resource to help with peaks in workload.