Marketing automation can ensure leads are only handed to sales when ready for conversion, optimise the marketing budget, and enable the execution of complex campaigns across multiple communication channels. Sounds impressive, but how do you achieve it?

Most marketers realise the limitations of delivering marketing campaigns via a CRM or email system, and see the benefits of coordinating and automating the delivery and tracking of communications across a variety of channels. Through marketing automation you can now achieve email deployment, prospect profiling, lead nurturing, website monitoring, time-saving automation and even social media tracking - all in a single platform.

While these benefits may be obvious, realising the full potential of marketing automation often requires help. How do you decide which platform is right for you or convince your sales team of the lead-generating potential? Which messages do you deploy to different audience segments and when to drive deeper engagement? How can you best utilise the advanced insight of marketing automation to qualify the pipeline and prove ROI? How can you suddenly find the time to build the volume of campaigns you now wish to deploy? If you are looking for the answer to any one of these questions, then CleverTouch can help.

CleverTouch is the UK's only truly agnostic marketing automation consultancy, offering advice, training and campaign deployment across a range of leading platforms. In the past year alone we have helped numerous businesses through the process of selecting and implementing marketing automation technologies, and supported more than 30 time-constrained marketing teams by launching over 100 campaigns across 6 leading automation platforms on their behalf.

Whether you are just getting started with online marketing, are an experienced online marketer deploying marketing automation for the first time, or have already implemented a platform and are wondering how to get the most from it, our services could be of real benefit.

And because we are experienced marketers with years of practical experience within marketing departments like yours, we know the demands you are facing and can fully support you.

Please get in touch at heavylifting@clever-touch.com and we’ll happily share with you a truly independent view of marketing automation.