Integration

Integration is used to perform automated synchronisation between two or more systems. These systems can range from marketing vendors connecting to CRM, ERP, remote systems or even offline data stores. Forget the days of manual synchronisation between disparate systems, juggling multiple spreadsheets and manually pushing your qualified leads from marketing to sales; let the systems do the heavy lifting.

Here’s what we can do for you:

Systems Integration – Marketing Automation & CRM

You have configured your marketing automation platform, set up automated programs and defined lead scoring criteria. Next you wish to push your qualified leads to CRM; whether it is a supported CRM or even bespoke, we can help here. Utilising our extensive knowledge of systems integration and proprietary connector technology, your data will be flowing between systems within days.

Bespoke Systems Integration – Marketing Automation & Web Services

You are thinking outside the box – you have extended the reach of your marketing automation platform using off the shelf connectors. You now need to leverage rich profile and behaviour data and then exchange it with a bespoke system with no built-in connector capability. Our knowledge and clever connector technology can reduce development time, resources and the need to learn complex marketing automation APIs. Some of your integration scenarios may include:

• Marketing Automation <-> Social Media Services
• Marketing Automation <-> Web Analytics
• Marketing Automation <-> Web Service enabled Systems

Clever Connector Technology

Our range of Clever Connectors is aimed at making integration simple. We package up our expert knowledge gained from vast experience with various marketing automation, CRM, web analytics and email systems and put this into small, lightweight, reusable components for you or your development team. Clever Connectors can reduce the development time needed to perform integrations due to not having to learn the underlying framework.

Bespoke Systems Integration – Data Warehouse

You may have multiple systems from the same or different vendors. Reporting across multiple systems is time-consuming and can become a drain on resources and productivity. Utilising our clever connectors, we have developed a range of data warehousing technology for storing all of your contact, prospect, company, behavioural and lead scoring data. This can be set up as an offline solution or managed for you in the cloud.

Eloqua Cloud Connector Development

Are you currently using Eloqua and are looking for new and creative ways to engage with your target audience? Welcome to the Eloqua Cloud Connector. Cloud Connector technology can empower your Eloqua programs, allowing your contacts to be inserted into external business processes such as event management or fulfilment systems. If you feel your business process is the right fit for Eloqua Cloud Connector deployment we can help design, develop or provide advice on best practice.

Mobile

The workforce is going mobile – smart phones are prominent and the use of tablets is on the rise. Employees need quick access to business data whilst on the move. Your target audience are shifting from the desktop to multi-platform multi-vendor mobile devices; creating more channels to engage your customers, prospects and employees. Leveraging the power of these channels can be a challenge for any business whether it is SMS, mobile apps, email or mobile optimised content.

Mobile Email, Landing Pages & Websites

Modern mobile devices have the capability of rendering email and web content designed for desktop environments. This is great for backward compatibility but often presents issues in terms of usability, increased page load times and differing layouts across mobile platforms. We have extensive experience in the design, development and consulting of optimising assets specifically for mobile devices.

Mobile Apps

If you have considered a mobile application for your business, you know that delivering a successful app can increase your brand awareness, provide additional revenue streams and improve responsiveness to employees, clients and stakeholders. Keeping up with the evolving mobile landscape is a challenge for any business. This is partly due to an increase in mobile vendors and software releases, but also due to constant technological innovation arriving in different form factors. If this sounds like a headache or if you would like more information on what mobile can do for your business then please get in touch.

SMS

SMS provides an alternative communications channel for engaging with your target audience. Common applications for SMS include:

• Fulfilment estimates
• E-commerce confirmations
• Accommodation confirmations

If you feel SMS is the right choice for your business requirements then we’d be happy to help.