Our view on Social Media & PR

It is often said that the best sales people are usually the ones that listen more than they talk. Well the same is now true of marketers, the best ones are those that balance outbound marketing with inbound marketing; PR, social media and influencer marketing. At CleverTouch we help organisations assess, create, engage and review their PR & social media activity, to ensure the right content and messages are reaching the most influential audiences.

Inbound marketing is changing and no longer traditionally PR-centric. Lunches with journalists and news release mailings are gone, and the traditional community itself is diminishing. PR campaigns have to be integrated with online search and marketing, and the content has to reflect an organisation's SEO strategy. The social web has introduced a wealth of new influencers, content providers and channels - the bloggers and the opinion formers whose metric is measured in followers, sentiment and ability to influence. The new PR is more powerful - it has the ability to drive dialogue and engage directly with influencers, and most importantly, an organisation's customers.

Our approach is to drive systematic word of mouth and raise awareness across traditional and new channels, by creating remarkable content, and using the most sophisticated inbound and social media marketing tools for listening to and engaging with key opinion formers. Over and above, our understanding of marketing automation means customers can have a single platform to view interaction with audiences, both from outbound marketing and inbound social media campaigns.

Our core competencies and approach

• We suggest integrated social media strategies that drive traffic to your marketing hub - and provide measurable results
• Social media is not necessarily a costly exercise - you can outsource social media set-up and monitoring at a percentage of the cost of an employee
• Our social media tactics join up with other marketing activities, such as outbound email marketing campaigns; it is where inbound meets outbound
• Our services are built upon 4 areas: audit & strategy, listening & reporting, content creation*; engagement & distribution. (*Inbound marketing is nothing without a content strategy that resonates)

Inbound marketing methodology