Adam Sharp
Events / 16.06
Adam Sharp

Ones to watch at the B2B Summit

B2B SummitB2B Marketing’s B2B Summit, now in its third year, is a completely customisable multi-stream event offering marketers the flexibility to build a personalised itinerary and is taking place on Thursday 18th June.

For attendees, choosing which of the 20 in-depth best practice sessions or 15 case studies to attend from across five streams can be difficult. To help you out we’ve highlighted three sessions we believe are a must attend for marketers looking to increase their marketing successes.

2014’s buzz word – content

Content marketing is definitely causing a stir in 2014, but so many marketers still aren’t applying it correctly to their marketing efforts. If you think this is you or you want to see the ways you can use content marketing for demand generation attend ‘From churners to champions’, at 11.40 in the demand generation stream.

The session will take you through a case study of how a B2B brand developed high-impact content marketing using consumer data, with speakers Marije Gould, vice president EMEA marketing, Verint Systems and Robin Grainger, director, international, Brands2Life.

Do you know your marketing personas?

Knowing and being able to identify your key personas is essential to be able to effectively communicate with customers and prospects. Pega realised just this and uses own experiences to guide marketers through developing and embedding personas in an organisation. Join Andy Barraclough, senior director of marketing, EMEA, Pegasystems at 1.45 in the inbound marketing stream to learn how personas can aid alignment between marketing and sales and transform the way you engage with customers and prospects.

It’s time to be truly social

You may have a company Twitter account and a LinkedIn page, but social media can be used for much more than sharing company news. In this best practice session Sarah Goodall, head of social media EMEA, SAP explains how and why you should build a social business from the inside out. Taking you through how to set guidelines and policies for social media use and how each department, from sales to HR and individual employees, can benefit from the power of social media. Learn from SAP how to become a truly social business at 2.20 in the social media stream.

If you haven’t already signed up to attend the B2B Summit on Thursday 18th June, we hope this has inspired you to register. You can also view the full agenda and decide in advance which other sessions you’d like to attend. We look forward to seeing you there and if you can’t attend you can always follow the conversation on Twitter #B2BSummit.