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Date - Thursday 14th July 2016
Location - Wellcome Collection, London

Marketing Automation in the Enterprise, Lessons Learned

Event Overview

A few years ago, Silicon Valley based Marketo was the marketing automation platform of choice for like-minded fast growth start-ups.

Since then a lot has happened; Marketo has acquired businesses such as Crowd Factory to add additional functionality and has IPO’d (Nasdaq: MKTO). Today the company remains proudly independent and continues to grow at over 50% per annum and at the same time draw the attention of global enterprises, including Deloitte and Bank of New York Mellon, our customer advocates at this event, and two of the most ambitious and considered organisations to deploy marketing automaton in Europe.

This event is designed to operate above the platform itself. It is as much about the marketing planning, the ambitions, the key learnings and the softer side of a successful marketing automation implementation and ongoing strategy.

It is also a chance to hear and network with like-minded ambitious marketers who realise that marketing has changed, and it is as much about the technology you put in place as the marketing campaigns you run.

Sponsored by:
Marketo logo

Event Speakers

Anne-Marie McConnon,
EMEA Marketing Director,
BNY Mellon
Bernard O'Brien
Head of Agency
Deloitte
Peter Bell
Senior Director, Product Marketing
Marketo
Adam Sharp
Co-Founder & MD
CleverTouch Marketing

Event Agenda

08:45 - 09:15

Arrive: Breakfast and network

09:15 - 09:25

A warm welcome from CleverTouch – Adam Sharp, MD & Co-Founder, CleverTouch Marketing

09:25 - 09:45

Tomorrow’s Marketer: Marketo’s vision for the future – Peter Bell, Senior Director, Product Marketing, Marketo

09:45 - 10:25

Deloitte’s marketing automation story so far – Bernard O’Brien, Head of Agency, Deloitte

10:25 - 10:45

Break: Networking and refreshments

10:45 - 11:25

BNY Mellon’s marketing automation story so far – Anne-Marie McConnon, EMEA Marketing Director, BNY Mellon

11:25 - 11:45

Audience Q&A session with Deloitte and BNY Mellon

11:45 - 12:00

Wrap up and close

Location & Travel

Wellcome Collection, 183 Euston Rd, London, NW1 2BE