From Lead Source to Salesforce With Marketing Automation
Pardot’s acquisition by Salesforce has changed the industry dynamic considerably. Not only is Pardot the fastest growing Marketing Automation vendor but now as part of the Salesforce family, it is fast becoming a platform of reckoning for Enterprise as well as SMB customers alike.
Enterprise level technology requirements have expanded Pardot beyond the core feature set. For example, local country hosting, increased platform security and campaign capability are just some of the demands that have been put on Salesforce.
One of the most interesting developments has been in the pursuit of a common database architecture. This is incredibly appealing as the ability to dynamically report on both sales and marketing activity in one unified funnel is a requirement of nearly all businesses operating competitively today.
This event is about showcasing how clients are using Pardot and Salesforce inter-operable in their environments today. With insight and learnings from SMB and Enterprise clients, this event should appeal to everyone who has Salesforce and has, or is, considering Pardot or Marketing Automation in general. In both cases the ability to track the opportunity from source to sale is critical to their own personal success as well as that of the business.