Account Based Marketing – A New Technology or a New Way of Thinking?
Account Based Marketing (ABM) was one of the biggest marketing buzzwords of 2016. But is it just hype? After all, marketers have been doing ‘Account Based Marketing’ for years…
This event is to expose and explore ABM, the hype, the reality and how to think about and plan for it in 2017.
Drawing upon numerous speakers each providing a different angle of ABM – from campaigns, to technical functionality to data management and reporting – you will leave this event with a clear understanding and a plan of action.
Date: Thursday 16th February