CleverTouch has developed a portfolio of products in-house designed to solve some of the marketing team’s daily frustrations. These address some of the simplest day-to-day problems, from inaccurate CRM data, to quantifying how many opportunities go array between the marketing and sales departments.
For further information on any of them, please contact info@clever-touch.com.
Where your data is missing email addresses, the Email Generator creates several potential options for each contact, in order to increase the size of your email marketing database. All that is required is a first and last name for contacts, as well as a website address, and the tool can produce several viable alternatives – potentially saving you considerable data purchase costs.
Our purpose-built marketing data warehouse allows CleverTouch to manage your data offline to any marketing automation system. This enables us to manipulate and tailor the data exactly to the requirements of specific campaigns, and only upload to the automation software according to campaign requirements. Even more importantly, this helps reduce the costs of automation licensing as the fewer contacts you keep within the system, the less you pay in license fees. This is an effective and easy way to save money, but also a further means of increasing campaign effectiveness through effective targeting.
If you are unsure how current your data is, and what proportion of records are no longer valid, CleverTouch can use this email verification tool to provide you with a useful guide as to the validity of your database. We are able to test your data’s email effectiveness with a 95% confidence rating – increasing your understanding and helping you identify the specific gaps to address.
Many companies are unsure of their marketing outreach when compared to the Total Available Market (TAM) for their products or services. We can map your contact data against sample UK data to see how it stacks up and performs against your TAM, allowing you to visualise and assess your market coverage.
Targeted campaigns result in a higher quality and volume of leads – this is a well-accepted marketing fact. Segmentation is therefore a key device to drive campaign results, but can be a particularly complex undertaking when targeting those with a vast array of IT job titles. CleverTouch has the skills and tools at hand to analyse your job titles and map them to our suggested IT job title segmentation, paving the way for more targeted campaigns and better leads.
By answering a series of questions about your business and inputting some current costings, the Lead Leakage CleverTool is able to instantly provide an estimate of just how much money you could be saving against current marketing spend. It can also suggest how effectively your marketing services are deployed, and from this how much lead leakage you are likely to be seeing.
Download coming soon.
