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Marketing automation is a hot space, but still in its infancy. Over the next year predictions are that it will evolve from an early-adopter solution to a mainstream marketing technology. This provides all the more reason to gain an understanding of the space now, with little doubt that competent MA skills will be in demand.
With an influx of new brands adopting MA, CleverTouch is searching for skills across a multitude of areas, from Marketing Data Analysts to Marketing Technology Developers
February 15, 2012
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I recently prepared a presentation for a group of executives on the question of whether or not to embrace social media. The industry in question is certainly a laggard among others, so the team was cynical.
I went digging for some examples of how, with little resource, real, tangible returns could be seen.
Here were just three of them witnessed by one particular client:
LinkedIn
The client was encouraged to use the status update feature on LinkedIn to keep his network appraised of compan
January 27, 2012
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The most influential players and thought leaders in marketing automation in EMEA will once again be gathering in London to attend the 3rd annual Eloqua Experience Europe (#EE12EU).
As one of the recognised leaders in the enterprise marketing automation space, we’re keen to hear what their update will include when we attend the conference later this year.
We asked our team, what they hope to take away from Eloqua Experience Europe 2012? Here is our list:
Confirmation that Eloqua is EU
January 20, 2012
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If like Eddie from Ab Fab, your New Year’s Resolution is to become social media savvy but you’re not sure where to start, we’ve put together a few essential tips to point you in the right direction.
Start with good content and get social
Content is at the heart of a social media strategy so finding a platform to host / publish it on is vital. We recommend you start with a blog, using a platform like WordPress, and once the content is online optimise it for other social media channels or
January 6, 2012
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LinkedIn has been described as the professional social network but with over 100 million users it is important to remember that its benefits are far more reaching than just a recruitment tool. We recommend that our clients set up a personal and company profile; LinkedIn has recently made changes so that its company pages are not the static profiles they used to be. We’ve put together a short list of best practice tips to consider when setting up individual and company profiles, see below.
T
December 19, 2011
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We are often asked, “What is the best social media channel to use” and “What monitoring tool should be used to listen to and respond to what is being said”? The answer is the same as with any other task you undertake, you often need more than one tool for the job and it’s the same with social media.
With over 140 million Tweets being sent every day there will always be something new to talk about and it can be hard managing multiple accounts and following various conversations, topi
December 7, 2011
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After the success of the Great South Run, CleverTouch decided to continue raising awareness and money for good causes and joined the global campaign Movember, in aid of Prostate Cancer. On November 1st the majority of the men at CleverTouch Towers decided to rest the razor, grow a moustache and rename the company CleverTache.
There have been some moans and groans during the month but like the unwanted Christmas jumper, everyone is now getting used to their hairy, itchy, scratchy face and the
December 1, 2011
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Winning an award is a great example of thought leadership and can be used to boost recruitment and remind existing customers why they chose you and why they should stay with you. This is why awards wins should most defiantly be promoted, but only if they are earned - bought awards, don’t carry much kudos.
With award season nearly upon us, we’ve used our Acronis award submission to B2B Marketing Awards to outline eight simple measures which we used to promote the nomination.
Share the
November 10, 2011
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Most marketing automation platforms will offer the capability to score leads before they are passed through to a CRM as a qualified lead. The theory of this is great, but building a scoring matrix that is relevant to your business can be very hit or miss.
How do you know whether your scoring matrix is effective? Here are three aspects to consider when reviewing (which you should do on a fairly regular basis):
1/ Compare the lead score in your marketing automation platform with opportun
November 2, 2011
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Great to see PRWeek recognition for our recent new client win ControlCircle. Not only is it a brilliant team and brand to be working with, it’s a great example of the way PR is evolving to become a far more integrated part of the marketing mix. We will provide inbound PR, social media and outbound marketing automation support, with us driving content at the heart of the campaign.
This month sees our thought leadership campaign kicking off on the topic of disaster recovery.
October 21, 2011
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