Embrace the Marketing Cloud
The Marketing Cloud really is the marketer’s dream. Most marketers start their digital with the web and move backwards. The smart marketers start at the backend and move forwards quickly.
The really big thinkers measure their marketing contribution, not by the campaigns they run but by the infrastructure and technology they put in place and leave behind.
There is More to Marketing Automation…
Than lead scoring, or preference centres, or even ROI.
In fact the smart organisations are moving to an always-on interactive world, where digital personalisation dominates and demand management can be forecasted, in a way ROI cannot.Consultancy Services
Support Your Automation with Insight
It’s great to have Marketing Automation firing on all cylinders but you really need the insight to support it.
ROI is moving towards ROI and Forecasting. Click-through reports are changing to Dashboards and Big Data is becoming so much more interactive. Real time reporting is here and now.Data & Insight Services