ControlCircle selects Clevertouch for PR, social media & marketing automation programme

Leading UK provider of managed and cloud-based services selects integrated consultancy to deliver a thought leadership programme

Clevertouch has been appointed to elevate the ControlCircle brand through a consistent thought leadership programme incorporating PR, social media and marketing automation. The programme will build content aimed at the company’s CIO audience, for both outbound (email) and inbound (PR/SM) activity.

ControlCircle offers strategic and technical outsource solutions to businesses that require flexibility and scalability. The company provides data centre services globally, with headquarters located in Canary Wharf. The campaign will focus on positioning ControlCircle as mission-critical IT partner to the Chief Information Officer. The programme will build content with ControlCircle’s portfolio of brand names, including RSPCA and Rightmove, as well as partners such as VMware and NetApp, to name a few.

"We chose to partner with Clevertouch because of its background in technology marketing and its unique, joined-up approach to providing an inbound and an outbound strategy," said Carmen Carey, CEO, Control Circle.

"ControlCircle has ranked three years consecutively in the Sunday Times Top Track and has a fabulous portfolio of customers, many of which are number one in their sectors," says Ilona Hitel, Head of Inbound Marketing at CleverTouch. “The campaign has so much potential for thought leadership content, given the expertise among the ControlCircle team and its network of clients and partners. We look forward to seeing the results.”

The contract kicks off this month, with the first campaign focusing on the topic of disaster recovery. It will be led by Ilona Hitel and Thea Parnell.

This entry was posted on Thursday, October 20th, 2011 at 2:27 pm
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